When Larry Page took over as the CEO of Google in 2011, he split the company into eight divisions based on business operations instead of functional. Shishir headed the Youtube division. While this decision allowed everyone to move a lot faster, there were some issues that they noticed. One of them was how to evaluate promotions with the new setup.

It’s crucial to understand that regardless of industry, all products have a life cycle. Understanding how to manage that product life cycle through each stage determines the success or failure of a product.